Matthew Koucky
Reading Your Own Bloodwork
# Reading Your Own Bloodwork *A short primer for patients who want to understand what they are looking at before the visit, rather than after.* — The Editorial · Hew Health · Vol I, Issue 06 --- A patient comes in with a folder. The folder has six months of labs in it — quarterly
The Cash-Pay Patient
# The Cash-Pay Patient *A field manual on what changes when insurance is not in the room — written by the person who designed the room that way.* — Matthew Koucky · Hew Health · Vol I, Issue 05 --- When we designed Hew Health, the first thing I wanted to change about a traditional
On Time Restoration
# On Time Restoration *The quiet logic of rotational optimization, and why we don't reach for the highest dose.* — The Editorial · Hew Health · Vol I, Issue 03 --- A patient asked recently why, after six months of feeling progressively better, we were pulling back on his protocol. He was
The 47-State Question
# The 47-State Question *How telemedicine actually works inside a concierge hormone optimization practice.* — The Editorial · Hew Health · Vol I, Issue 07 --- The map on our homepage says forty-seven states. It is not a marketing flourish — we mean it literally, and the number gets asked about often enough that it
Concierge as Methodology, not Marketing
Concierge as Methodology, not Marketing On a word that has been claimed by every spa, supplement shop, and direct-pay clinic in the country — and what it actually requires of a practice. — Matthew Koucky · Hew Health · Vol I, Issue 01 The word concierge has had a difficult decade. It used to
Peptide Protocols for Recovery & Performance
Peptide Protocols for Recovery & Performance On a category that has more conversation than precision, and the questions we ask before we prescribe. — Matthew Koucky · Hew Health · Vol I, Issue 04 A patient sat down last week and put his phone face-up on the desk. On it was a three-paragraph